MotionMall: Help & Frequently Asked Questions

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Help & Frequently Asked Questions

Technical Questions:

- What are the software & browser requirements to view MotionMall web ads?
- What are the computer processor requirements to view MotionMall web ads?
- What are the bandwidth requirements to view MotionMall web ads?
- What are the technical requirements for a website to use MotionMall web ads?
- How reliable is the MotionMall server infrastructure?
- Does MotionMall offer technical support?

Functional Questions:

- Is there a way to demo the MotionMall service?
- Can MotionMall web ads be configured to display a few selected categories?
- What is the functional design philosophy employed by MotionMall web ads?
- How do MotionMall web ads compare with those made available by Amazon?
- Why did MotionMall get credit for referrals to Amazon twice in a row?

Business Questions:

- How can the MotionMall advertising service really be free?
- What is the relationship between MotionMall and HedgeCity?

What are the software & browser requirements to view MotionMall web ads?
MotionMall web ads are built using Macromedia Flash technology and require the installation of Macromedia Flash Player version 6 or higher on the user's computer. Most users already have this software installed and can immediately view MotionMall web ads just like they can view other Flash content on the Internet.

Flash Player is the most widely-installed software platform in the world, and it seamlessly operates as a plug-in on all major browsers including Internet Explorer, Firefox, Safari and Opera. According to statistics on the Macromedia website, over 97% of Internet users in the United States, Europe and Canada are capable of viewing Flash content with version 6 of the Flash Player.

The ubiquity of Flash Player installations has led to a continually growing number of websites that employ Flash animations as a key part of the user experience. As indicated by the statistics above, most users enjoy the richness of the user experience that the Flash player provides and have willingly clicked the "OK" button when prompted by their browser to download the plug-in. However, if a particular user is among the minority who does not wish to have Flash Player installed, MotionMall web ads would not display in the browser for that user.

What are the computer processor requirements to view MotionMall web ads?
MotionMall web ads run optimally on a reasonably capable computer processor, but the requirements are well within what the majority of computers can handle. Any machine manufactured within the past several years will be able to render MotionMall web ads with the intended user experience.

What are the bandwidth requirements to view MotionMall web ads?
Each MotionMall web ad ranges in size from 16 KB to 21 KB, which is within the industry-standard file size specifications for web ads. Especially considering the complex functionality provided, MotionMall web ads are incredibly light, enabling them to load quickly and avoid disrupting the presentation of the main page content. There are periodic data communications between the web ad and the MotionMall server which occur upon initial load and when users interact with the web ad. These data transmissions are compact and conducted in short bursts.

Like most other Internet-connected applications, MotionMall web ads run best when connected to the Internet via a broadband connection, simply because faster data transmissions are better no matter how small the data transfer. However, because the MotionMall platform was carefully constructed to use a minimal amount of bandwidth, users with Internet connection speeds slower than broadband also have the opportunity to enjoy the intended user experience.

What are the technical requirements for a website to use MotionMall web ads?
There are no special technical capabilities that a web server must have in order for MotionMall web ads to work properly. The web server simply needs to serve the web page containing the MotionMall HTML code snippet just as it would serve any other web page. The user's browser interprets all the HTML code for a web page, including the HTML for the MotionMall web ad, which instructs the user's browser to load the appropriate web ad from the MotionMall server within the main page content.

How reliable is the MotionMall server infrastructure?
The fast and reliable availability of MotionMall web ads is instrumental to the success of the MotionMall advertising service. Our server infrastructure delivers a web ad to a user's browser every time a user views a web page that contains the MotionMall HTML code snippet. Given this technical arrangement, it is realized that we have a commitment to reliably serve its web ads for each and every request.

The MotionMall server infrastructure operates within a dedicated environment at a leading web hosting provider. The data center has fully redundant fiber-optic network connectivity and provides high levels of performance, availability and support. The network traffic and processing loads are closely monitored to ensure that MotionMall web ads continue to be delivered in a fast and reliable manner.

Does MotionMall offer technical support?
If you have any questions or need assistance regarding the customization or use of MotionMall web ads, please send an email to info@motionmall.com. This mailbox is checked routinely for new messages, and a response will be provided as soon as possible.

Is there a way to demo the MotionMall service?
Anyone can demo the MotionMall service without having to obtain or supply an Amazon Associates ID. During the process of customizing a web ad in the Create Your Web Ad area of this website, the word "demo" should be entered as the Associates ID. At the end of the process, a MotionMall HTML code snippet will be provided that can be used for demonstration purposes.

Can MotionMall web ads be configured to display a few selected categories?
During the process of customizing a MotionMall web ad, the wide array of available retail products can be limited to one main category (such as Books). However, functionality does not currently exist to limit the display to just a few selected categories (such as Books and Music).

In order to achieve this desired end result, it is suggested that you create multiple MotionMall web ads -- one for each category of interest. These different web ads can then be placed on different pages of a website to in effect present multiple categories of products to website visitors. Furthermore, if a website uses dynamic pages, custom-built logic could be implemented to randomly alternate between multiple web ads on the same web page.

What is the functional design philosophy employed by MotionMall web ads?
The goal of each MotionMall web ad is to provide a captivating and functional shopping experience deserving of its presentation within the main page content. MotionMall web ads are respectful of their surroundings and avoid the use of jittery and annoying visual effects used by many other web ads to attract the attention of users. The MotionMall user interface relies on a unique navigational structure and smooth graphical movements to sustain an engaging interaction with users.

How do MotionMall web ads compare with those made available by Amazon?
Amazon makes several tools available to facilitate the construction of customized web ads by Amazon Associates. These web ads provide website owners with useful functionality for advertising on their websites and directing traffic to the Amazon online store.

MotionMall offers an interesting alternative to the ads provided by Amazon. Unique navigational techniques make it possible to present the breadth of the Amazon online store in a single MotionMall web ad. The most popular items across hundreds of categories are presented within a leading-edge interactive online experience.

Why did MotionMall get credit for referrals to Amazon twice in a row?
When a product page loads on the Amazon website after a product click from a MotionMall web ad, the Associates ID of the referring party is usually visible embedded within the URL shown in the browser. Because there is a sharing arrangement between website owners and MotionMall, there are two different Associates IDs that can appear in the URL.

For your reference, Amazon has assigned MotionMall a different Associates ID for each of its online stores: "hedgecitycorp-20" for Amazon.com (United States), "hedgecitycom-20" for Amazon.ca (Canada), "hedgecityco03-21" for Amazon.fr (France), "hedgecityco08-21" for Amazon.de (Germany), and "hedgecitycom-21" for Amazon.co.uk (United Kingdom).

For each product click from a MotionMall web ad, the website owner's Associates ID will appear with a 85% probability, and MotionMall's Associates ID will appear with a 15% probability. Because each random Associates ID assignment is independent from one another (similar to flipping a coin twice in a row), it is possible for MotionMall's Associates ID to appear in two consecutive product clicks. Statistically speaking, this scenario will occur with a 2.25% probability for any pair of consecutive product clicks from a MotionMall web ad.

How can the MotionMall advertising service really be free?
MotionMall has adopted a unique business model that enables the MotionMall service to be provided to website owners free of charge. When a user clicks a product of interest displayed in a MotionMall web ad, the website owner is credited with the referral to Amazon 85% of the time, and MotionMall is credited with the referral to Amazon 15% of the time. This sharing arrangement is designed to acknowledge the economic opportunities that both website owners and MotionMall provide to each other. Website owners provide the visitor traffic that generates the revenue, and MotionMall provides the revenue-generating mechanism.

What is the relationship between MotionMall and HedgeCity?
The MotionMall website and MotionMall advertising service are owned and operated by HedgeCity Corporation, a company that develops and operates innovative web-based technologies. MotionMall is one of several HedgeCity initiatives, each of which strives toward achieving an effective interaction with users through an engaging and memorable user experience.